Nike has launched NikeLab within the confines of its old 1948 arch. The refurbished space provides a new retail platform (physical stores and online) that will house all new Nike innovations, limited edition drops and collaborations. Providing consumers with easier access to Nike’s most exclusive and innovative product drops.
The exclusive that everyone was talking about on the launch day was the Mercurial Superfly HTM shoe with its all black adaptations of the brand new signature football boot including that special ankle cuff.
On show collaboration wise was the Nike x F.C. Real Bristol capsule collection with its bold camo patterns. The blue and army green versions were our favourites!
Don’t worry if you aren’t based in London as there’s also an online store special built so you don’t miss out on Nike’s most cutting edge work.
Head to Nike.com/NikeLab