NIKE MASTERS OF MAX: THE AIR MAX ICONS

As the countdown to the second annual Air Max Day continues, Nike takes a look back to remember the Icons of the Air Max Family: The Masters of Max.
Spanning numerous generations, the Air Max has evolved from its subtle Air Max 1 beginnings to a more technological model we see today in the Air Max 2015 (below). The Air Max family’s various models have taken on personalities of their own and on March 26th Air Max fans will be taking their obsessions to the next level with Air Max Day.

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Loving the reverse Swoosh on the next gen Max!

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The design team behind this project’s identity and branding has really smashed it out the park with the model specific AIR Bubble concept in the video below… Big round of applause on that!

In 1985, then-developer Mark Parker and designer Tinker Hatfield were faced with the challenge of continuing to lead through innovation. Their solution, a disruptive sneaker design with visible Nike Air cushioning, was deemed a little too visionary. The concept wouldn’t come to fruition until two years later with the debut of the Air Max 1, sparking a revolution of Air. And the original design would never be seen—until now…

What are you favourites from over the years?
Still in love with the 90s :)

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