Nike Air Max 1 Ultra Moire

Nike have just announced the launch of the Air Max 1 Ultra Moire for spring 2015. A fresh and more economical silhouette that features a completely new outsole, which when compared to the original, uses less material that results in improved flexibility and reduced weight.

On top of the outsole sits a synthetic suede, laser-perforated, one-piece upper inspired by the Nike Air Zoom Moire + from 2006, the first Nike+ enabled shoe.

The Nike Air Max 1 Ultra Moire marks the first of Nike’s freshly-minted “Sneaker of the Week” program.
The initiative will highlight one Nike Sportswear shoe a week where they’ll be available at and select Nike Sportswear retailers beginning January 8th.

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Nike x Liberty have unveiled their tenth collection together this month with a custom print that is a fresh interpretation of the coveted collaboration. For the first time, Nike has modernized a archive Liberty design with the application of a contemporary geometric pattern. The collection sees a definitive neon polka dot overlaid on a classic floral Liberty Art Fabric to form the perfect clash of sport inspired style.
The Autumn/Winter 14 Nike x Liberty Collection includes both modern and heritage Nike footwear silhouettes alongside a capsule apparel collection.

The collection comes in two Autumnal colour palettes – Belmont Ivy Black and Belmont Ivy Burgundy – and overlaid with Nike’s tonal polka dots, the range is divided into two distinct collections. The warm, seasonal burgundy collection is available in four of Nike’s most celebrated styles: the Blazer Mid; Air Max 1; Internationalist and Air Force 1 Mid. In contrast the cooler winter tones of the black print are available in three of Nike’s latest women’s footwear innovations: Air Max 1 Mid; Internationalist Mid and Lunar Force 1 Sky Hi.

The Nike x Liberty AW14 footwear and apparel collection is available exclusively at Liberty London now and will launch on on as of 28th November 2014.

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Holiday 14 Nike SneakerBoots: Legendary Meets Necessary

The Nike team will be unveiling their winter take on some of their classic sneaker designs from the world of running, basketball and training this month. Say hello to the SneakerBoot!

The new collection emphasizes three benefits – warmth, visibility, and dryness – for defense against the elements whenever this incredible heat bubble finally decides to burst.

Check out the new colder cousins of the Nike range below:

Nike Air Max 90 SneakerBoot
The iconic Max of 1990, built around the idea that “more is more,” ups the ante. This arbiter of air is re-mastered into a highly visible, high-traction, cold weather weapon of choice.

Nike Lunar Force 1 SneakerBoot
The Nike Lunar Force 1 made its debut in 2012, re-imagining a sneaker with a reputation as big as its silhouette. As a SneakerBoot, the collar has been raised, the upper is water-repellent, and the outsole thirsts for footholds — all while preserving the comfort benefits of Nike Lunarlon cushioning.

Nike LunarFresh SneakerBoot
Taking cues from lightweight, boldly colored Nike Lunarlon running shoes, the Nike LunarFresh SneakerBoot provides the added benefit of resilience. Classic running details such as Nike Lunarlon cushioning, Nike Flywire and a mesh upper are now water-resistant and ride on an aggressive rubber outsole.

Nike Air Trainer SC SneakerBoot
The Nike Air Trainer SC was designed to endure punishment put forth by the strongest, most powerful athletes of its time. Inspired by the original versionʼs multi- sport functionality, the Air Trainer SC SneakerBoot’s water-repellant leather upper, sticky rubber outsole and reflective Swoosh logo make winter terrain look like another day in paradise.

Grab these rugged reinventions on and at select Nike Sportswear retailers beginning Oct. 15.



Nike presents NikeLab

Nike has launched NikeLab within the confines of its old 1948 arch. The refurbished space provides a new retail platform (physical stores and online) that will house all new Nike innovations, limited edition drops and collaborations. Providing consumers with easier access to Nike’s most exclusive and innovative product drops.

The exclusive that everyone was talking about on the launch day was the Mercurial Superfly HTM shoe with its all black adaptations of the brand new signature football boot including that special ankle cuff.
On show collaboration wise was the Nike x F.C. Real Bristol capsule collection with its bold camo patterns. The blue and army green versions were our favourites!

Don’t worry if you aren’t based in London as there’s also an online store special built so you don’t miss out on Nike’s most cutting edge work.

Head to